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Playmaker Staff

Meet Our Team

Playmaker is a family-owned business that has been in operation for over 35 years. We are located on Westgate Parkway in Dothan, Alabama and supply area organizations with corporate apparel, custom screen-printed t-shirts, and promotional products of almost any kind.

We strive to be the easiest company you deal with. Playmaker understands that you don’t have a lot of time to devote to obtaining custom embroidered polos and screen-printed t-shirts, so we make it as easy as possible to do business with us. Most of our customers only have to email us their specifications and we go to work.

The best thing about working with Playmaker is that when an issue does arise, you are dealing with a local company with a reputation to maintain and not some online outfit where you have to communicate solely by email or over the phone with someone who could care less about you or your business.

We promise that if you give us a try, you won’t be disappointed.

Meet the Owner

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Ben Coale

The Boss

After spending most of his professional life in the educational trenches, Ben finally set out to realize his boyhood dreams of joining the ranks of the Billionaires Club. Step 1: The Wiregrass. Step 2: The World!

A former assistant coach on two state-championship teams, Ben is relentless in his pursuit of building the best team for Playmaker. He wants his company to be the easiest company you work with.

I understand people don’t have a lot of time to spend on custom apparel. We get that. Our customers just want the final product to be correct, look good, and arrive without hassles or delays.

Our Story

Playmaker began over 35 years ago as a part-time business devoted to meeting the demands of the local youth sports apparel market. Today, after two changes in ownership, Playmaker is a leading player in the local corporate apparel and screen-printing business.

The company prides itself of being an honest, community-minded operation that is easy to work with. From the very beginning, new employees are trained to be helpful to anyone that comes into the business. If Playmaker can’t do what is being requested, they will steer people towards other companies that can.

Our Services

Playmaker is apparel decorators. We can take your company’s logo and apply it to almost any type of apparel. We also provide screen-printing services and will even design your t-shirt for free. Call us today to get started!

Corporate Apparel

Whether you need your company’s logo embroidered on a nice polo or a quality, screen-printed t-shirts, we can apply your brand to apparel of almost any kind.


Playmaker creates custom screen-printed t-shirts for churches, schools, and businesses. We’ve designed and printed shirts for everything from church retreats and 5K races to school field trips and large family reunions.

Promotional Items

We also serve our existing customers with custom promotional products like pens, koozies, hats, thumb drives, and much, much more! Make Playmaker your one-stop shop for applying your logo to anything and everything.

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